In all of my blogs I’m using “Internet Marketing” as the summary of all Internet activities you undertake. The impact your Internet Marketing activities leave on the Internet is your “web presence”. Some people refer to the web presence also as a person’s or organisation’s Web Influence Zone.
Internet Marketing are all activities you do with or about your website such as adding content, improving its visibility (SEO, PPC, social media …), link building or improving its outcomes such as increasing quality of traffic and conversions and as mentioned above the outcome you achieve is then your web presence.
A basic measurement of an individual’s or organization’s web presence is to do a Google search on the name and the more pages are returned the greater the organisation’s or person’s web presence.
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